"The continuing success of British newspapers in attracting US-based online readers has been highlighted in a Times [of London] article today by Rhys Blakely," Guardian Unlimited's Roy Greenslade revealed in an August 3, 2007, report. He notes that Blakely "cites Nielsen/NetRatings [link added] figures which show that Guardian Unlimited and TimesOnline have more American than British readers, and that the Daily Telegraph is on the verge of following suit. The Independent is nearly twice as popular in the US as it is here {England]," he added.
Greenslade said, "Surprisingly, in view of its supposed English specificity, the Daily Mail's mailonline, has more than three times as many US readers as British ones. Even more amazing, as long ago as 2005, the Evening Standard's then skimpy website was the 31st most popular online source of news for Americans," Greenslade reported.
I'm not surprised by this. I regularly read some of the papers cited. Why? Because they, for the most part, are world centric and the journalist seem better informed. Besides, they don't come off as lapdogs for the government, even when they support government policies. The ones I read take clear stands on issues. And their identities are clear. For example, I expect, and get, a paper of record feel from the venerable Times, a Rupert Murdoch publication.
With The Independent, I get articles that have no problem calling government officials liars, if that's what they are. The Guardian and Observer are somewhere in between. I even like the conservatism of the Daily Mail. Reading these various approaches gives me fairly good picture of what is likely happening in the world.
In the U.S., it appears that most papers are afraid to deviate from whatever the Associated Press wire service or The New York Times say happened on a given topic. You can pick up any paper in America and see the same story national or international story, virtually unchanged. At least with British papers you get diversity. That's good. You also get a good deal of opinion, some of it in the form of analysis in news articles. That's ok with me. Maybe this diversity has something to do with competition between the publication.
To read Greenslade's commentary, see "More Americans than Brits read our online papers." For Rhys Blakely's August 3, 2007, media analysis, see "Newspaper ad execs must target wealth of online readers overseas.
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