"I've heard many inaccurate things about Google this year, and most of them are spread by word of mouth," he wrote. "Maybe Google should do a better job at explaining things that may seem trivial to computer experts, but difficult understand for other people."
It's as simple as that, sir. You can't take anything for granted when it comes to how information is disseminated and digested. Forget the A-listers, it's the common people you want to understand what you are doing.