Scholar and blogger Mary Kate Hurley, writing in a January 18, 2008, post at In the Middle, a medieval studies group blog, addresses the question of what's to be gained by academic blogging. She writes:
As everyone knows, blogging isn't really academic blogging unless somewhere along the line, you start "meta-blogging": indulging in that art of writing blog posts which theorize about blogging. Recently, I was asked to write an essay for the Old English Newsletter about blogging and Old English -- more specifically, perhaps, about what is to be gained through academic blogging. Although the essay itself has not yet been published, I wanted to post a bit of it on ITM and Old English in New York -- both to get some reactions, as well as to share what has kept me away from blogging so often in the past few weeks."Of course," Hurley adds, "we all know that this particular issue has been done -- some might argue to near-death -- on the blogs. However, I do think I managed to get somewhere when it came to defining my blog-work in terms non-bloggers or those new to the blogosphere might understand."
If you want to read more, see "Old English, New Media: or, Friday Night Meta-Blogging." I recommend it. It's one of more sobering perspectives on blogging I've encountered.