On December 24, 2007, the San Francisco Chronicle published a profile on Federated Media Publishing's (FMP) John Battelle. See "True believer: John Battelle tries his third media enterprise."
FMP, as staff writer Sam Zuckerman notes, "handles back-office chores - most vitally the sale of advertising, which is the life blood of Internet publishing ventures -" for about 140 bloggers and "online entrepreneurs" so they "can spend their time thinking great thoughts and writing great copy."
On December 19, 2007, Battelle told PodTech's Robert Scoble that some of his blogging clients make $10,000 a month, with a few making $100,000. FMP gets a 40 percent cut of each client's ad earnings, which is not bad.
Technorati Tags: Federated Media Publishing, John Battelle, San Francisco Chronicle