A Journalist offers Advice To Bloggers

Michael Duff, Lubbock Avalanche-Journal, Friday, January 01, 2010, writing in a post headlined “Duff: To techies, 2009 will be remembered as the year the Internet sold out”:

Here’s my advice to bloggers in 2010: Don’t try to be TMZ. TMZ already exists and they’re better at being TMZ than you are. Don’t try to compete with giants on their home turf. Focus on what makes your site unique — the experience, the opinions and the personality of your writers. Don’t parrot the gossip sites, react to them. Critique them.

Duff encourages bloggers to, “Find a voice and trust it. Don’t worry about the 30,000 readers who rush in from Digg and leave your site in 28 seconds.”

While Duff’s advice is good, I doubt it will be read by many bloggers. It’s the stuff produced by the loud-mouths that gain attention.

Note: This item is cross-posted at The I-Time Media Observer, one of my other blogs.

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