San Francisco Chronicle Profiles Federated Media's John Battelle

On December 24, 2007, the San Francisco Chronicle published a profile on Federated Media Publishing's (FMP) John Battelle. See "True believer: John Battelle tries his third media enterprise."

FMP, as staff writer Sam Zuckerman notes, "handles back-office chores - most vitally the sale of advertising, which is the life blood of Internet publishing ventures -" for about 140 bloggers and "online entrepreneurs" so they "can spend their time thinking great thoughts and writing great copy."

On December 19, 2007, Battelle told  PodTech's Robert Scoble that some of his blogging clients make $10,000 a month, with a few making $100,000. FMP gets a 40 percent cut of each client's ad earnings, which is not bad.

Technorati Tags: Federated Media Publishing, John Battelle, San Francisco Chronicle

Comments

[Munir Umrani]

Dan,

I'm glad you found some benefit in The Blogging Journalist's post about the San Francisco Chronicle's article on John Battelle and the Scoble interview with Battelle. Scoble does great work.

By the way, I enjoyed your post on Federated Media and the cartoon that accompanied the article. I intend to recommend it to Blogging Journalist readers.

[Dan Blank]

Munir,
Thanks for the link to the Battelle article. I loved the Scoble interview with him, and it inspired me to draw a cartoon based on his "mercenary media" concept:

http://danblank.com/blog/2007/12/24/mercenary-media-vs-missionary-media/

Hope you have a nice day.
-Dan