Will Wire Services' Deals With Google Backfire?
"I understand why the Associated Press and three other wire services negotiated to get money out of Google — money’s money and the wire-service model is challenging when links supersede syndication," writes BuzzMachine editor Jeff Jarvis in a September 1, 2007, post. See "Link v. read."
"But," Jarvis adds, "I wonder whether this could backfire on the newspaper industry. Now — by forcing full wire-service stories to be on display at GoogleNews and with the addition of comments as content there — it’s likely that people will stay longer at Google and link less to news sites."
Jarvis said, "This includes the wire services’ own clients, where readers used to have to go from Google News to read wire stories. So even though it could sound like good news that Google is paying for content, this could reduce traffic to newspapers."
If it does, what will the wire services do then? Just asking.
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