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Sunday, July 08, 2007

Michael Parsons: 'Successful Blogging is Hard, Dirty Work...'

"Successful blogging is hard, dirty work: it's the hand-to-hand combat of the writing world," contends Michael Parsons, editor of CNET.co.uk, in an article I read in the July 6, 2007, edition of the Times Online. He made the observation in response to Wired [link added] correspondent Fred Vogelstein "excellent" profile of  "Michael Arrington, the founder of TechCrunch, a very successful Silicon Valley [link added] blog about new companies." Vogelstein's article is in the July 2007 issue. Advises Parsons, "once European correspondent for The Red Herring [link added] magazine, according to The Times:

 If you've got a friend who thinks they can make money with their blog, get them to read this piece. Like all people who rise to the top of imagetheir profession, it demonstrates a simple truth: good bloggers work like dogs. You can't expect readers to show up unless you show up. And the Internet never closes.
Parsons, who "spent five years working in Silicon Valley and worrying about technology," according to The Times, notes that, "Arrington is at his desk in his house about ten minutes after he wakes up. Then he writes all day. Then he goes out to Silicon Valley parties to schmooze. Then he comes home and does it all day. He reckons he has worked every day for the last two years on his blog. Every successful blogger I've come across is the same. Eat, sleep and drink the work. No time out, to holidays – in Arrington's case, 16 hours a day, seven days a week."

Parson's makes one of the more realistic assessments of problogging I've come across. You can read his post at "Bloggers want my steak baguette."


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I think that's very true, though it's the last thing many people want to hear! Problogging is often equated with easy work for lots of money, but it seems that's quite far from the reality.

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