WSJ Says TV Networks Using 'Blogola' to Create Buzz for Shows
"Trying to tap into the burgeoning power of blogs as promotional tools and fed up with the jaded attitudes of professional critics and TV feature writers, studios and networks are flooding bloggers with free stuff in hopes the flattered recipients will reward them with positive coverage," contends Wall Street Journal reporter Brooks Barnes in a May 15, 2007, article.
Barnes said, "Flowing into the trough is everything from fancy gym bags and toasters to video iPods and free trips. Some networks -- in the spotlight this week as they unveil their fall schedules to advertisers -- have even borrowed a term from the technology industry to describe the strategy: blogola," he writes.
Does this mean that blogs have "eclipsed traditional media outlets in promotional importance?" What does Barnes think?For the answer, see "To Create Buzz, TV Networks Try A Little 'Blogola.'
By the way, the article will probably create a lot of discussion around the blogosphere since the issue of a blogger code of conduct is discussed. I'm anxious to see what the "mommy bloggers" the networks are wooing have to say.
I am a mommy blogger, and I have had the joy of receiving tons of great products to review. It has been a dream come true for me to be able to try products for free and share my opinions on them. It is nice to feel respected in the web community and have my opinion heard. It is definitely a perk of blogging!
Posted by: Amy | Thursday, May 17, 2007 at 07:23 PM