Don Dodge: 'The Business Of Software Is About Business...Not Technology'

Don Dodge, "currently Director of Business Development for Microsoft's Emerging Business Team" and proprietor of Don Dodge On The Next Big Thing, is emerging as one of my favorite bloggers. I found his News Readers for New York Times, Forbes, and Seattle P-I a good counterpoint to Robert Scoble's "Why do a reader only for one publication?" 

He also answered the following question from Mathew Ingram:

Why on earth would anyone download multiple pieces of software — all of which are based on the same rendering engine from Microsoft — to read different newspapers? It makes no sense." .

Dodge's response: "...the business of software is about business...not technology."

Can it get any plainer than that? Probably.

Will the purist be satisfied with his answer? Of course not. That's what makes good debates. Unfortunately, they sometimes generate into silliness.