Are Blogs The 'Fifth Estate Of Journalism'?

Market Watch's Frank Barnako said in a January 31, 2007, post: "Bloggers have become a challenge and an opportunity for the advertising industry."

"Their spontaneous, unedited, sometimes emotional "first takes" on new products are substantially impacting business, according to Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, a 100-person division which monitors the blogosphere," Barnako wrote, adding: "He calls bloggers "a kind of Fifth Estate or journalism."

To read more, please see " Bloggers - Fifth Estate of journalism.