Are You 'Blogging For Dollars'
Business 2.0 magazine reporters Paul Sloan and Paul Kaihla's August 21, 2006 article on blogs that make money or have the potential to dos so is beginning to create buzz. It's easy to understand why with a statement like this:
With Internet-like speed, blogs have gone from self-indulgent hobbies to flourishing businesses. Real businesses, with real revenue streams from real advertisers--not overhyped next big things with pick-a-number valuations based on selling out someday to some overenthusiastic big-media sugar daddy. Boing Boing, a four-person operation that bills itself as a directory of wonderful things, is on track to gross an estimated $1 million in ad revenue this year. The digital-media news site PaidContent.org, headquartered in the second bedroom of a Santa Monica apartment, is set to post even more than that. And Fark.com, a site packed with sophomoric humor run by a lone guy in Lexington, Ky., is on pace to become a multimillion-dollar property. In short, some of the most popular blogs, long the bane of the mainstream media, are themselves becoming mainstream.
I don't know whether to believe these numbers or not. What I do believe is that some bloggers, blogs and blog networks will make money. How much remains to be seen.
Secondly, I think those that want to make money through advertising should be able to do it without encountering charges of sellout. I've never bought into the starving artist bit, and won't buy into a blog for the love of blogging argument. You can love blogging and still make money at it, if you have what it takes to do it. That is the content and niche readers that advertisers would be interested in.
For more of Sloan and Kaihla's article, see "Blogging for Dollars."