Scoble's Visit With Sun CEO Jonathan Schwartz

Microsoft Technical Evangelist Robert Scoble's June 9, 2006 post on his visit with "Jonathan Schwartz, CEO of Sun Microsystems," was a joy to read, in that it shed light on what could be Sun's last, serious opportunity to save itself from becoming a subsidiary of another company--Microsoft, for example-- or just another firm  that rested on its laurels too long before realizing that today's great product is tomorrow's museum piece.   

 

Schwartz is a veteran blogger, with definite ideas of how to put Sun back on track. In a June 2, 2006 post headlined "Sunlight is the Best Informant," he wrote:

You can tell I'm a big fan of transparency - that's why I write a blog (with comments on, and yes, I read every one, as do a host of others at Sun). It's why I encourage others to drive the conversation in the market, as well. Transparency's at least a part of the solution. If not an outright competitive weapon.

Scoble said Schwartz "won me over. I've met a few CEOs over the years and a lot of them just want to tell me their point of view," he added. "Jonathan was noticeably different: he asked ME questions about how I looked at the world. He was curious, personable, someone I could see drinking a lot of beer with and still remaining friends with..."