Can News Corp Afford to Antagonize MySpace Users?
Today I read a Hollywood Reporter article at CNN.Com that says, If MySpace CEO Chris DeWolfe has his way, the quirky social networking site he co-founded two years ago will hold tight to its homegrown roots, even though it now boasts more unique users than Google or America Online and has a new owner at its helm.
"Still, the company's recent acquisition by News Corp., one of the most powerful news conglomerates on the planet, has some of the site's 43 million members nervous that their online home might become subject to the rules of an overbearing parent. Question: Can a News Corp afford to antagonize all those subscribers? If it did, would a substantial portion of them bolt thus devaluing News Corp's purchase?
I don't know what News Corp's intentions are regarding MySpace, however, I think buying a social networking site and then tampering with it is a risky proposition.
See "MySpace intent on staying user-friendly" for the Hollywood Reporter article







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